The NFC feature has allowed buyers to more easily shop: as a result, more than 90% of customers are now aware of the feature and are using it when browsing wine inventory on shelf.
Looking at the reviews from peers on the app, they can have feedback from similar consumers, which has increased consumer satisfaction. The use of Infortab has in turn enhanced resource allocation, as Winegraph says it made profitable effects within half a year.
Now, convenience stores are also adopting electronic shelf labels and the NFC feature, very convenient where wine information is not available otherwise.
Following the good results, Winegraph plans on multiplying success cases through VInum Stores and partnering up with major South Korean retailers in 2022 to deploy this system in super and hypermarkets.