In selecting vendors, we requested information from about 10 companies that deal with domestic ESL solution proposals and evaluated them. After that, we narrowed it down to a few companies, and as a result of the final selection based on the proposal request, the proposal of the Miralite Technologies Group* was finally adopted.
As a company that puts customer satisfaction and trust first, we particularly requested functions to use ESL as a communication tool with customers.
For example, if you touch the ESL with a smartphone, you are connected to product specification information, and store stock confirmation via NFC taging (businesss patent pending), and the LED flashing function on the ESL is provided to increase the efficiency of product pick-up. By quickly addressing our needs in real stores, they allow Bic Camera to gain media attention as a store that does more.