Assi Plaza, a grocery store company founded in 1989, is headquartered in Maryland, USA, and has branch stores in Philadelphia, Atlanta, and Chicago. With well known phrase “the Taste of Hometown”, Assi develops a variety of branded products and supplies various fresh food, groceries, household products, and even electronic appliances to Asians as well as Koreans.

Challenge

In case of agricultural products and seafood, the frequency of price changes are high due to its price fluctuation each time of stocking. Also, there are many spot sale and hot sale for inventory clearance. Due to this high frequency of price change, paper price label management has been a heavy burden. ESL was introduced expecting dramatic save in operating cost.

Solution

With ESL installation, the price change process can be much faster and easier than paper price labels. Also, medium size tags are used to create pin point emphasis. Based upon the ESL network infrastructure, many additional functions including advertisement, can be continuously added to maximize installation effect.

Result

Price change process from POS to actual shelf, is now automatic process. It saves a lot of manpower, and increases the accuracy of price of products. The products shelf looks neat, simple, and modern. ESL image layout can be adjusted various ways to improve design.